Posts Tagged 'competitive advantage'

Choosing the right competitive advantage

After the company discover a number of competitive advantages, it must decide on which one (s) choose your positioning strategy. She must decide how many and which differences to promote.

Some marketers think that a company should aggressively promote only an advantage for a target market. Rosser Revers, for example, believes the company should develop a unique selling proposition (USP) for each brand and stick to it. Each company should have an attribute and present itself as number one. Buyers tend to remember more than one number in our society with too much communication

Other marketers think that companies should position themselves on more than a factor of differentiation. Such an approach may be necessary when two or more companies claim to be the best in the same attribute.

Identify potential competitive advantages

The key to winning and keeping customers is to understand their needs and their buying process better than the competition and deliver greater value. As the company positions itself as providing superior value to target markets selected, it gains a competitive advantage.

The position begins with the differentiation of the company's marketing offer so that it gives consumers more value than competitors' offerings.

To find points of differentiation is necessary to think from the customer experience with the product or service company. A company can find ways to differentiate themselves at all points where there is contact with the customer. The provision of a company can be differentiated by their product lines, services, channels, employees or image.