Marketing mix
The set of marketing tools and tactics that controlled the company uses to produce the response you want in the market grandfather.
It consists of everything the company can do to influence the demand for their products. The various possibilities can be grouped into four groups of variables known as the 4Ps: product, price, place and promotion.
The figure below, taken from the book Principles of Marketing, Kotler's, gives a visual sense of what the mix demarketing:
Categories: Marketing - definitions Tags: marketing , marketing mix