Posts Tagged 'maslow'

Characteristics of the buyer

The consumer purchases are heavily influenced by cultural, social, personal and psychological.

Usually factors are not controlled by marketers but must be taken into account.

The behavior of a person is associated by many groups. The groups that influence a person and of which it is part are the association groups. As for the reference groups act as points of comparison or reference direct (face to face) or indirect in the shaping of behavior and attitudes of a person. People are often influenced by reference groups which do not belong.

Marketers try to identify the reference groups of their target market because these groups people to submit new behaviors and lifestyles, influencing their attitudes and their self-image and create pressures that can affect their choices of brands and products .

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