Marketing is not advertising, whether digital or not
Many of the marketers said Brazil's actually nothing more than "marketers" who have a limited understanding of what marketing really is. As companies turn has even fewer people who know what it means marketing, marketers are fertile ground for their services and consulting.
The result of all this is usually very, very much, money thrown away without bringing the expected return. This is when the marketer defined above what would be expected from their "services" because most of them even know that in marketing (in fact the Administration as a whole) can only improve what we measure. Do not know or know and do not mean ...
Categories: Opinion Tags: digital marketing