What is Marketing

A definition of marketing necessary because the existing confusion

When a person sees an advertisement she thinks it's marketing. When the same person is interviewed in a survey about a product she thinks it's marketing. When she receives an e-mail with offers, she thinks it's marketing. When she receives a free sample she also thinks it's marketing. Actually all the above is part of what we call marketing. In fact, everything the person above noted and received part of a part of marketing, the marketing mix.

Marketing is much broader than these activities, isolated. Using a definition of the American Marketing Associaton, "Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, products and services to create exchanges that satisfy individual and organizational goals."

Almost always we look only at the aspect of marketing promotion (and no wonder, for it is the most visible) but we forget that marketing activities are also planning and implementation of products and services, pricing, how the products and services will reach consumers. Together they form the famous four Ps of marketing: product, price, place and promotion.

What does the site offer today is to show that marketing begins well before the promotion and are product, price and square are well planned, the company's results will be a lot higher than if the focus is solely on the promotion.